RedBull x Bluesloth
NEW PRODUCT LAUNCH
1 in 3 millennials experience chronic fatigue. They can no longer pound three Red Bulls and party all night. Nor would they want to. Let’s expand the brand’s target market with a CBD beverage for them and launch it with a campaign that treats bedtime like an action sport.
Millennials are exhausted.
MANIFESTO
-
Reduces the anxiety of every single Sunday.
-
Calming on your very last nerve cause parenting is hard.
-
At least your rest will get a promotion.
Bedtime's Our Game Time.
Out Of Home.
Bluesloth Radio Spot
AD: Kailey Reagan
CW: Kayla Baken