Midas Automotive Services

Dashboards Are Daunting.

When Gen Z enters college, they often rely on their parents to give them guidance on adult responsibilities like finances, healthcare, and especially car issues. According to USA Today, fewer than 40% of drivers felt “quite confident” in their ability to tell what warning lights meant. Midas is launching their “Dashboards Are Daunting” print campaign, steering young drivers to get educated about auto maintenance.