Midas Automotive Services
Less than 40% of drivers understand their warning symbols.
When Gen Z enters college, they often rely on their parents to give them guidance on adult responsibilities, especially car issues. Fewer than 40% of drivers are confident in understanding warning lights. Midas is launching their “Dashboards Are Daunting” print campaign, steering young drivers to get educated about auto maintenance.
AD & CW: Kailey Reagan