By Le Labo
It shouldn’t be a mystery to know what’s in your fragrance.
This holiday, Le Labo highlights their artisanal approach to creating handcrafted, natural perfumes with transparency and authenticity. But here’s the catch - you have to find the missing ingredients. Do you have a nose for solving mystery? Le Labo invites customers to solve clues and uncover the natural secrets behind their favorite scents, turning fragrance into an adventure.
MOODBOARD
OOH ACTIVATIONS
These strategically placed billboards will appear in high-traffic, scent-heavy locations like subways and restaurant exteriors, where the audience is already primed to engage their sense of smell.
By scanning a QR code, passersby will be directed to a microsite, launching them into an interactive mystery experience tied to the campaign.
A ‘Trust Your Scent’ takeover of Le Journal, an original-content broadsheet combining a nostalgia for newspaper culture with the magic of Le Labo.
TRUST YOUR SCENTS MICRO SITE
AD:Kailey Reagan
AD: Jorge Guevara
CW: Zane Harter